Diana Biffl
Social Media + Digital Marketer | Writer
Hey there, lovely people.
I'm a storyteller with a very real obsession with social and digital media. I have a propensity for diving outside of my comfort zone, into new, exciting territory. That's why I just can't get enough of digital media. It's constantly changing, evolving, and in my opinion - becoming cooler and more powerful by the day.
Along with conducting primary research and writing my master's thesis on social media use in organizations, I've spent the last 7 years using creativity and data-driven strategy to effectively communicate for brands in the fitness, consumer packaged goods, higher education, hospitality, manufacturing/B2B, and sports & entertainment industries. I've developed a strong skill set, not only in creating on-brand content, but in measuring and analyzing the performance of that content, and using those insights to drive a brand forward.
Staying on top of social media and pop culture trends is a part of my everyday routine. There's nothing like learning of a new technology or a hilarious meme that creates a fantastic opportunity for a brand.
When I'm not working, I take my urge to explore outdoors to hike, to the nearest new restaurant, or to the yoga studio.