Domtar Paper, an international paper company based in Fort Mill, SC, needed a new way to connect with consumers. Our team developed an artful social media strategy to inform, entertain, and ultimately show the public that #PaperIsCool. I developed content calendars, wrote copy, and scheduled posts on Facebook, Twitter, and Instagram. In my time working with Domtar, we increased their Instagram following by 128%, engagement by 833%, and impressions by 501%.

Creative Director: Buffy McCoy Kelly

Social Media Specialist: Diana Biffl

Art Directors: Kenny Duncan, Dustin Dodd, Jesse Moen, Lauren Kauffman

Account Executives: Scott LaRue

Copywriters: Carol Holsinger, Diana Biffl, Matt Shuford, Buffy McCoy Kelly