Let’s be real. Hostess doesn’t need help building brand awareness. Instead, our team was able to focus on building relationships with millennial women on Facebook, Twitter and Instagram.

As a result of a targeted, strategic, and unexpected approach to the Hostess social accounts, Instagram following increased by over 270% and Twitter engagement grew by over 564%. Cosmopolitan called the Hostess Instagram more enthralling than the MET or MoMA. This strategy also earned an Honorable Mention in the 2018 PR News’ Social Media Awards.

Creative Director: Buffy McCoy Kelly

Social Media Specialists: Diana Biffl, Rachel Young

Art Directors: Kenny Duncan, Dustin Dodd, Jesse Moen, Lauren Kauffman

Account Executives: Ariail Siggins, Scott LaRue

Copywriters: Bryce Pangman, Carol Holsinger, Diana Biffl, Matt Shuford, Buffy McCoy Kelly